AI Insights · Timothy · July 2025
Top 5 Cryptocurrency Apps Performance in Kenya: Q2 2025
Explore the performance trends of the top cryptocurrency apps in Kenya during Q2 2025, highlighting downloads and active user metrics.
In the second quarter of 2025, the cryptocurrency app market in Kenya experienced varying trends across the top applications. Here's a closer look at the performance of these apps based on data from Sensor Tower.
Binance: Buy Bitcoin & Crypto, published by Binance Switzerland AG, saw fluctuating weekly downloads. The quarter began with downloads around 19.6K, reaching a peak of 23.7K in early April, before experiencing a decline to approximately 6.6K by the end of June. Active users started at 384.1K and saw a slight decrease to 302.7K by the end of the quarter.
MiniPay: Easy Global Wallet, from Opera Norway AS, maintained a steady download rate, beginning with 7.7K and ending with 4.4K downloads. Active users increased from 39.1K to a peak of 46.3K in early June, concluding the quarter at 39.3K.
Bybit: Buy Bitcoin & Crypto by Bybit Fintech Limited, exhibited a gradual rise in downloads, starting at 2.5K and peaking at nearly 4K in early June, before dropping to 1.5K by the end of the quarter. Active user numbers saw a slight decrease from 29.9K to 22.3K.
Trust: Crypto & Bitcoin Wallet experienced a consistent download pattern, beginning with 3.1K and ending with 2.4K downloads. Active users fluctuated, starting at 21.4K, peaking at 23.8K in mid-June, and closing the quarter with 23.1K.
Lastly, MEXC: Buy Bitcoin BTC & Crypto from MEXC Fintech, Inc. saw a peak in downloads of 3.8K in late April, with a decline to 2K by the end of June. Active users increased from 6.8K to 11K, reflecting a positive trend throughout the quarter.
These insights provide a snapshot of the evolving cryptocurrency app landscape in Kenya, and more detailed data can be accessed through Sensor Tower.
